ABOUT JOSHUA / THE STORY SO FAR
A few chapters.
Still becoming.
I’m a Moroccan-American Jewish guy from San Diego with the last name Church. There’s a story there.
A lot of my life has started with a conversation, a question, or a quiet feeling that there was something worth exploring.
A yoga class while recovering from surgery. A professor willing to help me learn outside the classroom. A Shabbat dinner in a tiny Santa Monica apartment, where my friends and I dreamed about the lives we wanted to build.
I started calling these moments cosmic breadcrumbs. Following them has taken me into places I never could have planned.
01THE BUILDER
Making an idea real.
My cousin Rob and I started tinkering with a cold tub in his garage. That project became Edge Theory Labs, generating more than $20 million in revenue in under three years.
We worked with celebrities and professional sports teams, pitched on Shark Tank, and built a team we loved. Along the way, I was named to Forbes 30 Under 30 and became an EY Entrepreneur of the Year finalist.
Eventually, we had to close the company. That chapter taught me about responsibility, letting go, and who I am when the thing I’ve built is gone. It also deepened my faith in God.
Today, I’m co-founding ARK Partners, helping brands, experts, and teams grow through strategy, technology, and hands-on execution. I bring the experience of both building something and seeing it through difficult times.
What we’re building at ARK
02THE STUDENT & TEACHER
More human. More possible.
Education has been a thread through my life, from a professor who helped me earn my degree through real-world experience to years helping coaches and experts grow at High Impact Coaching.
Now, I serve on the Board of Trustees at La Jolla Country Day School. I care deeply about education that develops critical thinking, creativity, judgment, and our ability to connect with each other.
That’s part of what excites me about teaching people to build with AI. More people can bring an idea to life, solve a problem, and discover what they’re capable of. I believe technology should serve our humanity.
03THE EXPLORER
Go where you grow.
I’ve trekked to Everest Base Camp, finished an Ironman, and led retreats in Iceland and Mexico as a certified Wim Hof Method instructor and yoga teacher.
Those experiences have taught me to listen—to my body, my intuition, and God. They’ve also taught me that courage sometimes means taking the next step, and sometimes means knowing when to turn back.
I wrote Cosmic Breadcrumbs to share the whole journey: the dreams, the detours, and the moments I was still finding my way through.
Read Cosmic Breadcrumbs
04THE CONNECTOR
We grow better together.
Back in our Santa Monica apartment, my friends and I gathered for Shabbat every Friday. We shared a rose, a book, and a thorn: a bright moment, a lesson, and something we were working through.
That simple ritual made room for us to be honest, support each other, and dream out loud. It’s a feeling I keep coming back to.
Through Coastal Tribe, retreats, and my podcast Find The Others, I help create spaces for that kind of connection. My Jewish identity and faith are a living part of who I am, and sharing a Shabbat table is one of my favorite expressions of that.
Find your people