The End of Edge: Lessons from shutting down my business
January 13, 2025
Guiding modern leaders to rise with strength, heart, and authenticity—because how you lead has never mattered more.
Today’s leaders don’t just need sharper strategies—they need deeper alignment. Through keynotes, workshops, and immersive sessions, Joshua helps founders and executive teams elevate how they lead by aligning energy, strengthening connection, and unlocking clarity. These transformational experiences ignite lasting momentum—so you and your team can rise and lead at the next level.
I help develop the next era of leaders – those ready to lead from the inside out with strength, heart, and authenticity.
I co-founded Edge Theory Labs and scaled it into a $20M+ brand in under three years, earning recognition on Forbes 30 Under 30 and as an EY Entrepreneur of the Year finalist. But it was the challenges behind the scenes—and ultimately having to shut down the business—that revealed my deeper mission: the way you lead matters.
It’s not just about what you build. It’s about who you become in the process. As a certified Wim Hof Method instructor, yoga teacher, and mindset coach, I integrate modern leadership frameworks with ancient wisdom to help leaders rise, evolve, and transform the way they lead.
Joshua Dean Church works directly with founders, executives, and leadership teams to help them rise—with greater clarity, alignment, and purpose. Through immersive keynotes & workshops, 1-on-1 coaching and executive offsites, these experiences are designed to spark transformation from the inside out—unlocking authentic, embodied, and impactful leadership.
✔ Founders & Executive Teams
✔ Startup & Growth-Stage Companies
✔ Sales Leaders & High-Performing Teams
✔ Coaches, Creators & Mission-Driven Entrepreneurs
✔ Athletic Teams & Elite Performers
✔ Mastermind Groups, Retreats & Leadership Communities
Podcast
This is Find The Others — the show for a new era of leaders who are ready to rise.
Leaders Network
A (free) private community for aligned, ambitious leaders ready to connect, grow, and rise—together.
Events
Step into powerful environments designed for growth, alignment, and transformation.
Joshua’s keynote was a game-changer. The energy shift in the room was undeniable. His blend of mindset, energy alignment, and embodied leadership left a lasting impact. Many called it the highlight of the entire event. If you want to elevate the way your leaders operate, Joshua is the guy to call.
Bringing Joshua into our business was a game-changer—not just for me as CEO, but for our entire leadership team. His energy, enthusiasm, and innovative problem-solving transformed challenges we had been struggling with for years. The results speak for themselves: with Joshua’s guidance, we more than doubled our revenue while creating a culture of momentum and alignment. His impact was invaluable, and we had a blast throughout the process!
Joshua is at the top of the game. We gave him very open and broad direction for our team retreat so he could come in and guide us as he sought fit. It was an amazing bonding experience individually and for our team as a whole. Joshua’s humble demeanor but powerful leadership helped us feel comfortable and confident. We’re excited to work with Joshua again in the near future!
If you’ve ever wondered what it feels like to connect with your highest self, this is your chance. Joshua Church’s workshops aren’t just events—they’re transformational experiences. From the moment he spoke, it felt as if his words were guiding me personally, leading me into deep presence and self-awareness. Through the breathwork, an overwhelming sense of peace and gratitude washed over me. Lying on my mat, eyes closed, I felt more in tune with my body and soul than ever before. It was a life-shifting experience—one that reminded me I am in control of my life. This isn’t just something I recommend—it’s something I urge you to experience. Joshua’s leadership is undeniable, and his ability to guide others is extraordinary. If you’re ready to unlock a new level of clarity, peace, and empowerment, his events are a must.
Joshua Church is one of the most authentic, passionate and dedicated professionals I have had the pleasure of partnering with. In 2024, he led a meditation & breathwork session at our annual wellness event, which was so well received that we invited him back for 2025. His experience, ability to engage the audience, and commitment to exceeding expectations are unmatched. I highly recommend him to any organization looking to elevate their team’s performance.
Joshua is an elite level performance coach. Unlike many others in his field, Joshua took a wholistic approach to our work together. He encouraged and guided me to develop a balanced development plan that incorporated focus on all areas of my life: professional, physical, mental and spiritual. By fully embracing this approach my business didn’t just improve… my whole life did! Josh’s guidance put me in the driver seat of my life and gave me to tools to grow to the next level!
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